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I like this article, but maybe Google shouldn’t try to “beat” Facebook as much as infiltrate it with great sharing tools and take over from within.
tl;dr version:
• Google Plus is an abandoned city in the desert.
I.e. “Google’s social tool (G ) has no community and its communities (Books, Scholar) lack social tools.”
• Google can still win the social war.
• But only if it A) abandons the operational idea of Google Plus and B) empowers the users of its existing products.
”Source The Atlantic
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